Steaz, an organic and fair-trade green tea-based beverage company, has relaunched its cactus water beverages with a new name, Steaz Prickly Pear Water. Featuring the same functional and flavorful ingredients, the new name and packaging brings its key ingredient – the fruit of the prickly pear cactus – front and center.
“We are excited to debut the new name and look of our most innovative beverage line,” said CEO Linda Barron. “When we first brought Cactus Water to market, we knew that its delicious flavor and natural benefits of the key ingredients would be a hit. During our 2017 Mind. Body. Soul consumer campaign, we sampled no less than 1 million consumers across the U.S. and the number one question by far, was 'what is it?' The explanation is always the same, it starts with the fruit of the prickly pear, which is responsible for the great taste and vibrant pink color. As a brand that is dedicated to consumer transparency and clean labels, we ultimately felt it was the right decision to relaunch the line with a name that better communicates what it is. Now we are shining a light on the prickly pear fruit, and consumers who are not yet familiar with the amazing functional ingredient will know exactly what they are getting.”
Steaz said its Prickly Pear Water beverage line is the only green tea based certified organic prickly pear water product blended with green tea currently on the market. The company harnessed the health benefits of the prickly pear and combined it with certified organic and fair-trade green tea and natural flavors. It is lightly sweetened with a blend of organic stevia and organic, fair trade cane sugar, setting the standard for beverages in both taste and health benefits. The prickly pear fruit contains antioxidants, which fight free radicals, improving cell function, the company said, adding that it is high in electrolytes, making it great for maintaining healthy skin, and is beneficial to the whole body.
"Prickly pear has strong anti-inflammatory properties that may include many health promoting benefits, such as improved post-workout muscle recovery, slower aging of the body and mind, illness prevention, reduced puffiness of the skin and under-eye circles, and may even help prevent acne,” said Registered Holistic Nutritionist Peggy Kotsopoulos. “Plus, Prickly Pear Water is loaded with antioxidants, vitamins and minerals, which provides the base for optimal health."
The Steaz Prickly Pear Water line contains three flavors: Original Prickly Pear Water with Green Tea, Prickly Pear Water with Cucumber and Green Tea, and Prickly Pear Water with Starfruit and Green Tea. All three flavors are available at Kroger, Ahold, and Jewel with an average retail price of $2.39 per 12-ounce can. Additional information and a full nutritional breakdown can be found at https://steaz.com/