“We’re working to integrate safe food handling with the fun of making meals and snacks at home,” said Shelley Feist, PFSE executive director. “We’re very appreciative of these sponsors for helping us educate people about the food safety chain of prevention and the individuals’ role in that chain of prevention.”
Over the past two years, The Story of Your Dinner has earned nearly 500 million consumer impressions. This year, the campaign launches on September 4, in time for National Family Meals Month™ and National Food Safety Education Month in September.
The Story of Your Dinner campaign includes highly-shareable materials for consumers, the food industry and the Partnership’s active network of 13,000 BAC Fighters. The network of health and food safety educators — including dietitians, cooperative extension specialists, caregivers, and public health officials — delivers food safety education to millions of people in the United States each year.
Materials for this year’s program, include:
• An educational video exploring the “chain of prevention” – from the farm to manufacturing to retail and to the family dinner table.
• Recipe videos and printable recipe cards developed by leading food bloggers, who reach approximately 113,000 people each year:
o Hawaiian BBQ Chicken Sheet Pan by Creative Bite
o Italian Chicken Skillet by Family Food on the Table
o Pumpkin Chocolate Chip Cookies by The Seaside Baker
o Slow Cooker Mexican Lasagna with Barbacoa Beef by The Crumby Kitchen
• Two recipe videos and printable recipes cards developed by Partnership for Food Safety Education:
o Spinach and Orzo Salad
o Rosemary Roasted Sweet Potatoes and Brussels Sprouts
• Educational infographic on baking safety and graphics for dissemination through social media and digital platforms.
• Interactive games and downloadable activity sheets for kids that make learning about food safety fun.
• Social media posts and activities including a quiz.
• Facebook Live with prizes hosted by best-selling cookbook author and food safety expert Toby Amidor on Thursday, September 27 at 4 p.m. ET
• #StoryOfYourDinner Twitter Party on Thursday, November 8 at 4 p.m. ET.
“One in six Americans get sick with a foodborne illness each year. We can improve this statistic when we come together to reduce foodborne illnesses,” said Kathy Means, PFSE Board chairperson and Produce Marketing Association vice president of demand creation and consumer affairs. “A great benefit of The Story of Your Dinner is the chance for industry to be part of the solution on raising visibility around the simple steps to getting a safe meal on the table. We’re honored to work with such an inspiring group.”
For more campaign information and resources, visit StoryOfYourDinner.org.