Knowledge Marketing - Artificial Intelligence (AI) is the hottest topic to hit the streets since Big Data. Actually, it’s even bigger. No matter what industry you’re in, there will be a reason to invest in AI software because it’s just that powerful and beneficial to your business. In theory, AI has the potential to change the way we work. Once the system has been trained, it can start making all sorts of cool decisions for you and become your most trusted and intelligent colleague.
However, without a solid basis of quality data to begin with, you may as well not even get started on an AI initiative. Your first step should be to determine your data quality and how your data is stored today. If your data is disparate, siloed, and outdated – or you don’t know the status of your data (this might even be worse than knowing if it’s messy) – your first step is to unify and clean it up. By implementing a data strategy first, you’ll guarantee yourself unified, high quality data and save your company a lifetime of regret, resources, time, and money. Once your foundation has been established and you’re ready to introduce the AI element into your business, it’ll be so much easier because you won’t have dirty data pitfalls to deal with along the way.
Dirty Data Will Destroy You.
It’ll cause you to send bad messages.
It’ll cost you.
It’ll waste your time.
It’ll prevent innovation.
AI will break into your industry at some point if it hasn’t already. Are you ready?
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