Harvard Grad Launches Ready-to-Eat “Brain Food” IQ Bar

Harvard Grad Launches Ready-to-Eat “Brain Food” IQ Bar

Food startup is on a mission to fuel and fortify your brain with smarter snacks.

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November 17, 2017
Industry News

On November 16, 2017, IQ Bar launched a Kickstarter campaign, where consumers can pre-order the first three flavors: Almond Cacao, Blueberry Walnut, and Matcha Hazelnut.

IQ Bars are optimized around five brain-boosting nutrients, contain less than 10 grams of net carbs (total carbs – fiber), and are free of GMO's, grains, gluten, dairy, soy, and added sugar, the company said, adding, they are compliant with low-carb, Paleo, ketogenic, Whole 30, kosher, and vegan diets.

Founder Will Nitze was inspired to start Boston, Mass.-based IQ Bar in 2016 by a personal struggle with brain function. After studying psychology and neuroscience at Harvard, he began suffering from brain fog and mental energy crashes on a daily basis. Eventually, he discovered his sugary, nutrient-poor diet was to blame, and reversed his symptoms through smarter eating. “By replacing carbohydrates with healthy fats and fortifying compounds, my brain function not only stabilized, but reached a new level,” says Nitze. “My goal with IQ Bar is simple: help others achieve the results I did through improved nutrition.”

IQ Bar’s targeted impact extends beyond just short-term functionality; supporting long-term brain health is equally important to Nitze, who noted that Type 2 diabetes - a condition closely linked to brain disease – is up 4X since 1980, and more than 16 million Americans will have Alzheimer’s by 2050.

IQ Bar’s endorsement of a diet high in healthy fats and fortifying compounds and low in carbohydrates aligns with – and was informed by – regimens recommended by brain nutrition experts like Dr. David Perlmutter (author of Grain Brain), Dr. Mark Hyman (author of Eat Fat, Get Thin), and science writer Gary Taubes (author of Why We Get Fat). Furthermore, the nutrients IQ Bars are optimized around were carefully selected for their links to positive brain outcomes in scientific literature.

To learn more and receive company updates, visit IQ Bar and follow it on Facebook, Instagram, and Twitter.

Pictured: Blueberry Walnut ingredients, courtesy IQ Bar.