Crunchies Helps Customers Find Their Fruits’ Roots

Crunchies Helps Customers Find Their Fruits’ Roots

Crunchies Natural Food Company, of Westlake Village, Callif., has launch an online traceability platform, which allows consumers to learn about the region where the fruits or vegetables in their bag of Crunchies originated.

April 5, 2017

Crunchies Natural Food Company, of Westlake Village, Callif., has launch an online traceability platform, which allows consumers to learn about the region where the fruits or vegetables in their bag of Crunchies originated.

Depending on the time of year and relationships with local farmers, Crunchies sources the best produce for its single-ingredient, freeze-dried snacks. Whether sourcing strawberries from Morocco or beets from the Loire River Valley in France, the company ensures that taste and nutrition always come first.

To find out where their Crunchies came from, customers can now visit CrunchiesFood.com/Traceability, type the five-digit Traceability Code (printed at the bottom back the bag) into the online form, and find out where that particular produce is from, how it was grown, and what methods were used to source it.

Combined with Crunchies’ mission to bring transparent, responsible snacking to the masses, this new website feature means consumers can have 100% confidence in knowing where and how their food was grown because Crunchies owns its supply chain from field to fork.

“All of us are starting to care more and more about the origins of our food,” said Crunchies President and CEO Scott Jacobson. “It’s important to Crunchies that we know our growers, and we think consumers should know them, too. We’re excited to give our fans a way to learn more about their snacks and continue to enjoy wholesome products from a company they trust.”

With more than three servings of real fruit or veggies in each bag, Crunchies’ freeze-dried products contain no added sugar, artificial flavors, or coloring and are non-GMO, gluten-free, vegan, kosher and halal-certified.

Crunchies products are available in stores nationwide for. For more information or to purchase online, visit CrunchiesFood.com.