Blue Apron Appoints Brad Dickerson as Chief Executive Officer

Blue Apron Appoints Brad Dickerson as Chief Executive Officer

Co-founder Matt Salzberg named executive chairman.

December 4, 2017

Blue Apron Holdings’ Board of Directors has appointed Brad Dickerson as president and chief executive officer. He will assume day-to-day leadership of the company and will join Blue Apron’s Board of Directors. Dickerson, a consumer and capital markets veteran, has served as Blue Apron’s chief financial officer since he joined the company in February 2016. Matt Salzberg, Blue Apron’s co-founder, has stepped down from his role as president and chief executive officer and has been named executive chairman. Salzberg also will continue to serve as chairman of the Board of Directors. The company has commenced a search for a new chief financial officer.

“It has been a tremendous honor to serve as the CEO of Blue Apron since founding the company and I am incredibly proud of everything our team has accomplished together in just five years,” said Salzberg. “We’ve made meaningful progress toward our top company priorities. Since we completed the transition of volume to our fulfillment center in Linden, New Jersey less than two months ago, our most recent on-time-in-full rates have improved to be in line with our other fulfillment centers. Additionally, as expected, our margins since the end of the third quarter have significantly improved.”

“The board and I are confident that Brad is the right person to build on this momentum,” Salzberg continued. “He is a seasoned leader with significant experience working with the public markets, operating efficiently at scale, and delivering value to shareholders. We are lucky to have him as our next CEO.”

Before joining Blue Apron, Dickerson, 52, spent 11 years at Under Armour in senior leadership roles including those of chief financial officer and chief operating officer. As one of Under Armour’s most tenured executives, Dickerson helped advance the company’s growth strategy, leading strong teams around him that took Under Armour from $200 million to $4 billion in net revenue. As Under Armour’s chief operating officer, he also was instrumental in driving operational efficiencies across the company’s global supply chain that included multiple distribution channels.

“I know that I speak for everyone at Blue Apron in thanking Matt for his leadership and tireless dedication to the company,” said Dickerson. “I am incredibly excited to assume this new role and for the future of the company. We have an exceptionally talented team at Blue Apron that is focused on taking decisive actions to transform the business, continuing to innovate our product in new and diverse ways, and unlocking future growth opportunities. We remain confident in our previously stated financial guidance for the second half of 2017, and I believe we are taking the right steps to move the business forward.”

Dickerson participated in the December 4 Raymond James Technology Investors Conference in New York for which a replay will be available on Blue Apron’s Investor Relations website at He also will speak at the KeyBanc Capital Markets Consumer Conference featuring Convergence on December 6, and the company will meet with investors throughout the day.